Roberto Ochoa is a serial entrepreneur, author, and digital media expert based in South Florida. With over 15 years of cross-industry experience, he operates at the intersection of e-commerce, content production, and business strategy.

Originally from Venezuela, Roberto arrived in the United States at age 13 with nothing but determination. That foundation shaped a career built entirely on discipline, reinvention, and relentless execution — from first responder to media executive to entrepreneur.

Roberto is the founder of 8A Productions, a film and TV production management company, and The Passive E-Commerce Academy, an educational platform that trains entrepreneurs to build profitable businesses on Amazon, Walmart, and eBay. His consulting work has helped dozens of brands scale their online presence and revenue through systematic e-commerce strategies.

He has served as Production Manager for major NBCUniversal/Telemundo productions including the Billboard Latin Music Awards, La Voz Kids, MasterChef Latino, and the Latin AMAs — bringing world-class operational execution to some of the most-watched events in Latin entertainment.

A recognized expert in Instagram positioning and digital media, Roberto combines deep platform knowledge with real-world business execution — a rare combination that has made him a sought-after voice in the entrepreneurial space.

He is also the author of El Mundo ya Cambio....y tu? — a book addressing how the rapid transformation of the digital world is leaving unprepared individuals and businesses behind, and what to do about it.

Roberto's professional background spans emergency services, production management, health & safety, logistics, and executive leadership — giving him a uniquely grounded perspective on building sustainable businesses in a fast-moving world.